THE DECISION-MAKING ROLE OF MARKETING IN THE DEVELOPMENT OF NATIONAL TOURISM
Abstract
This article provides a summary of the important role of marketing in the development of national tourism and increasing the attractiveness of a country. Marketing serves as a catalyst to promote the unique attractions, culture and experiences that a country has to offer to local and international tourists. By creating a compelling country brand, using integrated marketing communications, using digital marketing technologies, and developing partnerships among tourism stakeholders, countries can effectively position themselves in the competitive tourism landscape. Strategic marketing efforts not only increase visitor numbers, but also contribute to sustainable tourism practices and the overall improvement of the tourist experience. In general, marketing is the basis for developing a country's tourism sector, attracting travelers and gaining a positive reputation globally.
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