RESEARCH OF INTERNAL AND EXTERNAL MARKETING ENVIRONMENT OF TEXTILE ENTERPRISES OF UZBEKISTAN
Keywords:
light industry, textile enterprises, internal marketing environment, external marketing environment, marketing strategy, market share, STEP analysis.Abstract
In 2017-2022, Uzbekistan adopted a new version of a number of laws in the field of economy. All the adopted laws in the new version allow business entities to work on the basis of the real market mechanism. Similarly, extensive economic reforms have dramatically changed the environment for textile enterprises. Today, textile enterprises operate in a rapidly changing market environment. Based on this, this article researches the internal and external marketing environment of textile enterprises of Uzbekistan. Factors affecting the internal and external environment of textile enterprises were determined and the level of impact was evaluated.
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