DIGITAL TRANSFORMATION IN SUPPLY CHAIN MANAGEMENT. BENEFITS AND CHALLENGES
Keywords:
digital transformation, supply chain management, benefits, efficiency, optimization, demand forecasting, cost reduction, Internet of Things (IoT), Big Data, Artificial Intelligence (AI), improving operational efficiency.Abstract
In the era of globalization and increasing competition, digital transformation is becoming a necessity for enterprises seeking to optimize their supply chains. The implementation of digital technologies such as the Internet of Things (IoT), Big Data, and Artificial Intelligence (AI) can significantly improve operational efficiency, improve demand forecasting, reduce costs, and enhance customer satisfaction. This paper explores the key benefits of digital transformation in supply chain management, demonstrating specific examples of successful implementation of digital strategies.
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